NYC Jewelry Brand Issues Public Apology to 50 Cent for Misusing His Name and Image in Marketing Campaign

50 Cent has garnered an apology from a New York jeweler following a lawsuit he initiated, which accused the jeweler of unlawfully using his likeness and name to peddle counterfeit versions of his well-known crucifix chain. The lawsuit has since been withdrawn.

Maksud Agadjani of TraxNYC took to social media to explicitly apologize to 50 Cent and even placed a printed note on the display window of his jewelry store in New York.

In his public apology, Agadjani expressed his “sincere and heartfelt” regrets, acknowledging his unauthorized use of 50 Cent’s name and image to promote the jewelry he was selling.

He also made it clear that there was never any official endorsement or affiliation with 50 Cent and confirmed that he has deleted all relevant content from his social media accounts.

Agadjani further promised to cease using 50 Cent’s name in any promotional context in the future. He conveyed a strong respect for the rapper’s brand identity, recognized his error, took responsibility for his actions, and earnestly sought forgiveness from the artist and his supporters.

The G-Unit mogul originally filed a lawsuit against Agadjani back in October 2024, seeking $5 million due to claims that a series of posts on TikTok had misled viewers into believing he was affiliated with the fake chains.