The legendary horror franchise Friday the 13th is poised for an exhilarating revival as its rights holders, Horror Inc., launch the Jason Universe. This groundbreaking initiative aims to delve into various realms, including entertainment, gaming, immersive experiences, and merchandise. Fans who are eager for the latest news are encouraged to keep an eye on their social media pages or head over to the official Jason Universe website.
In a fitting tribute to the franchise’s storied history, the Jason Universe recently unveiled a new logo to celebrate the 45th anniversary of the original film. The logo introduces refined updates to the iconic hockey mask, infusing it with a modern twist. A sneak peek at this refreshed design was shared by AdWeek, featuring Jason himself donning the updated mask. Rob Barsamian, the president of Horror Inc., commented on the redesign, stressing the importance of honoring Jason’s origins while also innovating for the future. He stated, “We strive to maintain Jason’s original essence, while continuing to move toward the future with a defined look and feel that takes Jason into his next chapter.” This focus signals a return to the character’s roots, steering clear of some of the more eccentric portrayals from past installments.
“We gave Greg our new 13-hole mask and worked together on this full body look that embodies classic Jason.” This revitalized Jason is crafted to underscore his status as a terrifying figure, brandishing his signature machete with an imposing aura. Fans can anticipate his return to the screen soon, bolstered by an upcoming collaboration between A24 and Peacock for the Crystal Lake series. Sheri Conn, the chief marketing officer, reassured loyal followers, stating, “We’re listening to fans and actively developing a slate under the Jason Universe banner that spans new movies, gaming, immersive experiences, collectibles and more.” The franchise’s enduring legacy is reflected in this ambitious reimagining.
Collaboration is a cornerstone of this new ambition, with key figures like Marc Toberoff, Victor Miller, Robert M. Barsamian, and Robert P. Barsamian joining forces with Stuart Manashil, A24, and showrunner Brad Caleb Kane to breathe life into the Crystal Lake series for the Peacock streaming platform. The casting of Linda Cardellini as Pamela Voorhees, Jason’s formidable mother, sets the stage for thrilling developments as production is slated to begin shortly, leaving fans buzzing with anticipation for what lies ahead in the franchise.
