Epic Games has announced some “thrilling updates” for developers, revealing that its storefront will no longer take a cut of revenue for the first $1,000,000 a game generates.
Beginning in June 2025, Epic confirmed that developers will enjoy a zero percent revenue share on their initial $1,000,000 per app per year. After surpassing this threshold, Epic will implement its standard 88/12 revenue split, with the company claiming the latter percentage.
This means that titles that don’t hit the million-dollar mark won’t have to share any profits with Epic Games.
In contrast, competitor Steam, along with other digital marketplaces like the Nintendo eShop, typically takes around 30 percent. However, Valve adjusted its Steam Distribution Agreement in 2018, allowing developers to retain a larger share of their earnings for their most successful ventures. Specifically, their cut is 30 percent on revenues up to $10 million, 25 percent from $10 million to $50 million, and just 20 percent beyond that.
But that’s not the only noteworthy shift in the pipeline.
“We’re rolling out some significant updates to the Epic Games Store to create an even more advantageous setup for developers, starting in June,” Epic stated in a concise announcement.
“In June 2025, we’re launching a feature that will allow developers to establish their own webshops powered by the Epic Games Store. These webshops will enable players to make purchases outside the app, providing a more economical alternative to in-app acquisitions, which often come with steep fees imposed by companies like Apple and Google.
“Thanks to recent legal rulings, developers will be empowered to direct players to make digital purchases via webshops on any platform that permits it, including iOS in both the European Union and the United States.”
To make the offer even more enticing, purchases made through Epic’s “Webshops” will earn players five percent in Epic Rewards.
This development follows Apple’s recent updates to its App Store guidelines, which were heavily influenced by a pivotal ruling from a US judge regarding alternative methods for app store payments. In a decisive injunction issued this week, Apple was instructed to stop dissuading app creators from presenting other payment options by enforcing a 27 percent commission on their earnings. This change allows apps and games to propose direct—and often cheaper—options for in-app purchases, at least in the US.
In February, Epic revealed that 295 million PC gamers had utilized the Epic Games Store in the past year, an increase of 25 million since 2023, while the total count for Epic’s cross-platform accounts reached 898 million—an impressive rise of 94 million. Collectively, players logged an astounding 7.72 billion hours of gameplay.
